HUMAN SUBJECTIVITY IN THE TRANSFORMATIONAL CONTEXT OF THE KNOWLEDGE SOCIETY: FROM PASSIVE CONSUMER TO ACTIVE CREATOR

Abstract

The article presents a philosophical analysis of the transformation of human subjectivity in the era of the knowledge society. The purpose of the research is to reveal the peculiarities of changes in the status of the subject in the digital age and to determine the possibilities for preserving human autonomy in a technologically mediated environment. The scientific novelty of the study lies in the philosophical substantiation of the transition from the model of passive consumption of knowledge to the model of active creation of meanings. Unlike traditional sociological and cultural interpretations, the authors consider subjectivity as a process of spiritual, moral, and cognitive self-determination, in which reason, conscience, and creativity are integrated. The methodological basis of the research includes hermeneutic analysis, an interdisciplinary approach, and conceptual reconstruction of ideas of domestic and foreign philosophers.
Particular attention is paid to the interrelation between knowledge, technology, and human freedom within the digital environment. It is shown that philosophy performs not only an interpretative but also an existential and protective function aimed at preserving the integrity of the individual and the ability for critical reflection. Based on the ideas of Kazakh thinkers, the study reveals the spiritual and moral nature of subjective activity associated with self-improvement and cultural responsibility. The article substantiates the necessity of rethinking philosophical anthropology in the light of the challenges of the digital age, where knowledge becomes a strategic resource and the subject acts as a creator of new meanings and values. The research concludes that the preservation of subjectivity is possible only if it is understood as a dynamic and value-oriented category formed through choice, effort, and personal responsibility.